Paris Fashion Week - Art Direction/ Visual Merchandising / Retail Activation
Development of a visual merchandising and retail environment created for a fashion brand during Paris Fashion Week.
ROLE; Visual Merchandising /Retail Design/Concept Development
LOCATION; Paris, France
EVENT; Paris Fashion Week
YEAR; 2025
During my tenure for the week, I assisted in coming up with ideas and executing them through the brand to further help the brand showcase their meaning and aesthetic through visual concepts and activation.
IDJHSWA is a contemporary fashion brand exploring sexual awareness and energy exchange through streetwear. The brand translates these concepts into wearable products including graphic tees, hoodies, trucker hats, and other statement-driven pieces.
For Paris Fashion Week, IDJHSWA sought to create a physical retail environment that would translate the brand’s identity into a cohesive visual experience while showcasing its latest collection. The space was designed to create a direct connection between the brand, its products, and the audience through visual merchandising, spatial presentation, and retail design.
I assisted with the art direction of IDJHSWA’s Paris Fashion Week showroom, developing visual concepts and contributing to the overall presentation and activation of the space throughout the showroom event.
My role focused on creating a visual representation of the brand that connected its identity, products, and physical environment while helping shape the experience for visitors throughout the event.
KEY CONTRIBUTIONS
Assisted with overall art direction
Developed visual concepts and presentation ideas
Contributed to visual merchandising and product presentation
Helped create the visual identity of the showroom environment
Supported the activation and visual experience throughout the event
Translated the brand’s identity into a physical retail experience
